Universal Motors Israel was established in 1993 as the official importer and distributer of General Motors brands vehicles in Israel.
Its vision for growth through the value it produces to its customers, motivated UMI to pioneer the Certified pre-owned car program in Israel and develop an advanced CRM system to provide the best service to customers while being efficient and competitive in the market.
In 2014 the UMI Company acquired AVIS Israel, the 2nd largest fleet company in Israel, and became UMI group, one of the largest automotive groups in Israel, offering comprehensive automotive related services and solutions to all types of customers. Both retail and fleet. New and pre-owned car sales, operational fleet sales, finance, rental, insurance, auto service and repair, UMI is a "one stop shop".
The UMI group employs over 1,000 employees, supporting sales, service, and operational activity of the group through its nationwide owned facilities.